Local Public Service Announcement - BMW's Don't Text and Drive
EMOTION - NEGATIVE (FEAR, SADNESS)
IDEA - GLASS, WATER
CONCEPT - The concept used for this ads is global warming. Instead of just using the same visual that show how the global warming can effect the earth, which is the melting of the Atlantic ices is use how every time the ice melt, it increase the level of the sea water. By showing the visual of two different situation that happen in the same time, it can make the viewers interpret and understand more about global warming. Besides the earth getting hot, its also increase the level of the sea water which can sink the land slowly.
CONCEPT - The concept used for this ads is global warming. Instead of just using the same visual that show how the global warming can effect the earth, which is the melting of the Atlantic ices is use how every time the ice melt, it increase the level of the sea water. By showing the visual of two different situation that happen in the same time, it can make the viewers interpret and understand more about global warming. Besides the earth getting hot, its also increase the level of the sea water which can sink the land slowly.