Saturday, March 16, 2013

Assignment #2

well, actually he's not my idol but i just make him as one recently.
i barely know him but after i knew everything that he had done, i was so amaze.
that's is one of the reason why i chose him instead of other people.
so enough with the 'but' and let's move on with the story.

why i choose him? why not someone that is famous or well known? or a legendary?
it's because i want people to know more about him. know what he have done and know why he listed as a creative person.
he's also known among his fan or followers as "Steve Job Malaysia".

the person that i chose to be my creative idol is late Azli Paat, Malaysian IT expert.

he's among the first Malay people that talk loudly about IT and communications since the 90's through out the radio and television. his current appearance is on Bernama Radio24 on "Azli on Air" programme daily at 7:30am where he shares his insight about IT and communications. using Malay language in sharing information, people starting to like him and want to know more about him. he never missed the slot and will use any kind of way to consistently shared information about IT all the listeners.


he is the founder of DAPAT service, the sms messaging shortcode business operator which owned the 32728 SMS shortcode which has revolutionize the local sms content business with its innovative uses of their services, especially in the government sector.
this service has been used by almost all government sector.

another creative innovation made by him is the RakanCop system where by its been used by all the police where the Malaysian community can cooperate with police through sms. bu using this system, Malaysian police can easily detect if there's any crime happening around the area.

his new achievement is ADA system which ceeated to connect people only by using sms. any kind of calls, messages will be send through sms. this system is still new and still got some adjustment need to be done.

however, he already passed away last month at his house because of high fever and lung infection. he died at a very young age and Malaysian totally felt the lost. it's very difficult to find someone like him. he will always be the mentor to all IT enthusiast.


Saturday, March 9, 2013

Assignment #1

Steuart Henderson Britt

Business and advertising is something that can't be separated. Advertising is a business and business need advertising. Both depends on each other. Based on the quote give, we can understood that without advertising any business would be a failure. What is the point on doing a business without giving awareness
about it to other people. This situation is equal as winking at a girl in the dark.

Even there is hundreds people around you but if it's in the dark, no one will know what you are doing except by yourself. Same goes to business. If you doing something that can change the world but you didn't advertise it, the world will never know and your business is nothing. A simple or small ads may change the business situation. Either they go down or success in what they are doing.

Advertising helps in selling all kinds of products and services. Doing business is not all about selling things but it's also about promoting your business to other people. Advertising give such a huge impact to the society in deciding which products or services that they want to use. Advertisement that can attract people at one glance is the most effective towards consumer. The design of the advertisement and the product placement also important in determine the success of the business.

Advertising is about awareness and effectiveness.