Sunday, April 14, 2013

Assignment #4

Local Public Service Announcement - BMW's Don't Text and Drive




CONCEPT - The concept for this PSA is by using an image of a drive holding a hand phone to show that the driver is texting while driving. On the hand phone screen have an image of a kid on the road that trying to take his ball which the ball was out outside of the hand phone screen.

RATIONALE - This is actually a campaign Dont Txt & Drive by BMW which they are trying to remind to people that texting while driving can occur an accident. No matter how slow you are that time, if your eyes is not on the road it can cause accident. The PSA shows that this driver is driving around home area which there will be kids playing on the roadside and if the drivers did not realize what is happening in front of them, they might hit someone.

International Public Service Announcement - Global Warming



CONCEPT - The concept used for this ads is global warming. Instead of just using the same visual that show how the global warming can effect the earth, which is the melting of the Atlantic ices is use how every time the ice melt, it increase the level of the sea water. By showing the visual of two different situation that happen in the same time, it can make the viewers interpret and understand more about global warming. Besides the earth getting hot, its also increase the level of the sea water which can sink the land slowly.

Assignment #3

In order to make an advertisement, for any types such as tv commercial, print ad or anything. People have to look for the ideas and concept before they can put it into graphic or sketches. Idea basically is a terms or one word expression for the instruction given in making the ads. After they have the ideas, they can think about the concept so that both idea and concept can adapt with each other. This can make the advertisement attract people and usually the most simple idea and concept can make people remember about it.


IDEA : freshness, existent,  camouflager
CONCEPT : . The concept used in this TVC is by using the idea of freshness to show the element of freshness when you eat the chewing gum. Meanwhile the idea of existent and camouflager used in this commercial is to show that when you eat Wrigley's Doublemint, you will not be invisible to others because they can smell the gum that you chew. It is also to show that people need to be more socialize instead of waiting for someone to talk to you.


IDEA: panorama, iphone, kids.
CONCEPT: This TVC has used the idea of panorama because they want to show how the functions of panorama in the camera actually works. They just need an iPhone 5 and some kids that wear animals outfit and standing in a straight line and say cheese. When the person holding the iPhone 5 start to push the panorama button, they captured the image of the kids from left to right. The result of the action is the picture can be put in a panorama frame since it can combine the image of the kids standing in a straight line. It shows how only by using iPhone, a person can captured a panorama image and can even used the picture as a decoration in their room.