Assignment #3

In order to make an advertisement, for any types such as tv commercial, print ad or anything. People have to look for the ideas and concept before they can put it into graphic or sketches. Idea basically is a terms or one word expression for the instruction given in making the ads. After they have the ideas, they can think about the concept so that both idea and concept can adapt with each other. This can make the advertisement attract people and usually the most simple idea and concept can make people remember about it.

LOCAL TVC - WRIGLEY'S DOUBLEMINT

IDEA : freshness, existent,  camouflager

CONCEPT : . The concept used in this TVC is by using the idea of freshness to show the element of freshness when you eat the chewing gum. Meanwhile the idea of existent and camouflager used in this commercial is to show that when you eat Wrigley's Doublemint, you will not be invisible to others because they can smell the gum that you chew. It is also to show that people need to be more socialize instead of waiting for someone to talk to you.

INTERNATIONAL TVC - IPHONE 5 SAY CHEESE(PANORAMA APPS)

IDEA: panorama, iphone, kids.
CONCEPT: This TVC has used the idea of panorama because they want to show how the functions of panorama in the camera actually works. They just need an iPhone 5 and some kids that wear animals outfit and standing in a straight line and say cheese. When the person holding the iPhone 5 start to push the panorama button, they captured the image of the kids from left to right. The result of the action is the picture can be put in a panorama frame since it can combine the image of the kids standing in a straight line. It shows how only by using iPhone, a person can captured a panorama image and can even used the picture as a decoration in their room.