Assignment #4

Local Public Service Announcement - BMW's Don't Text and Drive

DON'T TXT & DRIVE

EMOTION - NEGATIVE (FEAR, SHOCK, SADNESS, LOST)

IDEA - CAR, HANDPHONE AND ACCIDENT

CONCEPT - The concept for this PSA is by using an image of a drive holding a hand phone to show that the driver is texting while driving. On the hand phone screen have an image of a kid on the road that trying to take his ball which the ball was out outside of the hand phone screen.

RATIONALE - This is actually a campaign Dont Txt & Drive by BMW which they are trying to remind to people that texting while driving can occur an accident. No matter how slow you are that time, if your eyes is not on the road it can cause accident. The PSA shows that this driver is driving around home area which there will be kids playing on the roadside and if the drivers did not realize what is happening in front of them, they might hit someone.

International Public Service Announcement - Global Warming

EMOTION - NEGATIVE (FEAR, SADNESS)

IDEA - GLASS, WATER

CONCEPT - The concept used for this ads is global warming. Instead of just using the same visual that show how the global warming can effect the earth, which is the melting of the Atlantic ices is use how every time the ice melt, it increase the level of the sea water. By showing the visual of two different situation that happen in the same time, it can make the viewers interpret and understand more about global warming. Besides the earth getting hot, its also increase the level of the sea water which can sink the land slowly.